Client Overview
Our client is a leading provider of food packaging solutions, offering innovative packaging products and services for the food industry. Despite their high-quality offerings, they faced challenges with their online visibility, particularly struggling with slow page load times, poor mobile usability, and technical SEO issues that hindered their performance in search results.
Challenges
The client’s website faced several technical issues that impacted its search engine rankings and user experience:
- Slow Page Load Times: The website’s speed was below industry standards, which affected user experience and search rankings.
- Mobile Usability Issues: The website was not fully optimized for mobile devices, leading to poor performance on mobile searches.
- Crawling & Indexing Problems: Search engines had difficulty indexing the website properly, which resulted in a reduced visibility in search engine results.
- Poor URL Structure & Broken Links: The site’s URL structure wasn’t optimized, and there were broken links that impacted site navigation and SEO.
- Outdated Sitemap & Robots.txt Issues: An outdated sitemap and improperly configured robots.txt file were preventing search engines from efficiently crawling and indexing key pages.
SEO Strategy
To address these technical issues, we implemented a thorough technical SEO strategy that included the following steps:
1. Technical SEO Audit
We began by performing a detailed technical SEO audit to identify all potential issues hindering the website’s performance. This audit focused on key elements such as page speed, mobile usability, crawling, indexing, URL structure, and the website’s overall health.
2. Page Speed Optimization
We addressed slow load times by:
- Compressing images and optimizing their size.
- Implementing browser caching and minifying CSS, JavaScript, and HTML files.
- Leveraging Content Delivery Networks (CDNs) to improve load times across different regions.
These changes resulted in a significant improvement in website speed, enhancing both user experience and search engine rankings.
3. Mobile Optimization
We ensured that the website was fully responsive and optimized for mobile devices. We tested the mobile usability and resolved issues such as:
- Ensuring that the site’s layout adapts well to different screen sizes.
- Fixing touch elements to be more user-friendly on smaller devices.
- Enhancing mobile navigation for smoother access to key pages.
4. Crawling & Indexing Optimization
We resolved crawling and indexing issues by:
- Updating the sitemap and submitting it to Google Search Console for better crawling.
- Configuring the robots.txt file to ensure important pages were crawled while blocking irrelevant pages.
- Implementing structured data (Schema.org) to improve rich snippets and search engine understanding of content.
5. URL Structure & Broken Link Fixes
We revamped the website’s URL structure to ensure it was SEO-friendly by:
- Simplifying URLs to include target keywords and ensure consistency.
- Redirecting outdated URLs and fixing any broken links to improve navigation and user experience.
6. Ongoing Monitoring & Adjustments
We established a system for continuous monitoring of technical SEO health. Regular reports helped track improvements, identify new issues, and refine the strategy as necessary.
Results
After implementing the technical SEO fixes, the website experienced significant improvements in several key areas:
- Page Load Time: Improved load time by 50%, reducing bounce rates and improving user engagement.
- Mobile Usability: Achieved 100% mobile usability on Google’s Mobile-Friendly Test, resulting in better rankings for mobile search queries.
- Crawl Efficiency: Ensured all key pages were indexed and crawled by search engines, improving the website’s visibility.
- Search Rankings: Achieved improved rankings for target keywords such as “food packaging solutions,” “sustainable packaging,” and “custom food packaging.”
- Site Health: Improved website health score by addressing broken links, optimizing URL structures, and resolving crawling issues.
SEO Budget
The total investment for the technical SEO work ranged from $2,500–$4,000, which covered:
- Technical SEO audit and analysis.
- Page speed and mobile optimization.
- Crawling and indexing improvements.
- URL structure and broken link fixes.
- Ongoing tracking and adjustments.
Impact
The improvements in technical SEO led to:
- Increased Organic Traffic: The website saw a 40% increase in organic traffic within the first three months of optimization.
- Enhanced User Experience: Mobile optimization and improved load speed contributed to better engagement and lower bounce rates.
- Improved Rankings: The website now ranks higher for important search terms, helping the client attract more potential customers in a competitive food packaging market.
This case study highlights the importance of addressing technical SEO issues to improve a website’s visibility, user experience, and overall performance. By following a strategic and detailed approach, we were able to help the food packaging website achieve lasting improvements in search rankings and user satisfaction.
