Client Overview
SEO Services for WPP Services Agency. Our client is a WPP (World’s Leading Marketing Services Group) business services agency based in Sydney, Australia, offering a wide range of marketing, branding, and communication services. Despite a strong service offering, their website was not attracting enough organic traffic, and their blog was underperforming in terms of engagement and search rankings.
Challenges
- Low Organic Traffic: Their blog was not driving sufficient organic traffic, limiting brand visibility.
- Underperforming Keywords: Targeted keywords in the blog posts weren’t ranking well for high-converting terms.
- Lack of Engaging Content: The existing blog content lacked the depth and optimization needed to engage visitors or rank on search engines.
- Low Domain Authority: The website had a low domain authority, making it harder to rank in competitive business services niches.
Our SEO Services Strategy
We implemented a Four-month SEO strategy focusing on blogging to enhance keyword rankings, increase organic traffic, and improve domain authority.
1. Content Strategy and Blog Optimization
- Keyword Research: We conducted in-depth keyword research to target business services-related terms such as “business consulting Sydney” and “digital marketing agency Melbourne”.
- Optimized Blog Posts: Rewrote and expanded existing blog content, incorporating high-converting keywords and adding detailed, engaging content to boost user engagement and relevance.
2. High-Quality Backlink Building
- Guest Post Outreach: Secured guest post opportunities on authoritative business and marketing websites, including mentions like “Top Business Services in Sydney” and “Marketing Agency Blog Melbourne.”
- HARO Link Building: Responded to HARO queries, positioning the agency as an expert in business services, securing backlinks from high-authority media outlets.
3. Internal Linking for Improved Traffic Flow
- Strategic Internal Links: Linked new blog posts to high-converting service pages, guiding visitors to relevant offers and improving the site’s overall SEO structure.
- Anchor Text Optimization: Ensured that internal links used targeted keywords, improving page relevance and SEO.
Results After Four Months
- Organic Traffic Growth: Website traffic increased by 70%, primarily from blog-related keywords.
- Keyword Rankings: Ranked in the top 3 for high-converting keywords like “business consulting Sydney” and “digital marketing agency Melbourne.”
- Domain Authority: The website’s domain authority improved by 30 points due to consistent backlink acquisition and optimized content.
- Lead Generation: The agency saw a 40% increase in lead inquiries, with many coming from blog posts targeting specific business service needs.
- Engagement Metrics: Time-on-page increased by 25%, and bounce rate decreased by 18%, indicating that visitors were engaging with the content.
Budget
The total budget for the Four-month blogging SEO project ranged between $3,000–$4,500, which covered:
- Keyword research and strategy development.
- Content creation, blog post optimization, and guest post outreach.
- Backlink acquisition through HARO and guest post placements.
- Ongoing SEO performance monitoring and reporting.
Impact
- Enhanced Visibility: The agency’s blog became a trusted resource for business services in Sydney and Melbourne, helping them rank higher for key industry terms.
- Increased Revenue: Traffic growth and higher rankings led to a 30% increase in lead conversions and service bookings.
- Stronger Brand Authority: Through high-quality backlinks and expert content, the agency’s authority in the business services niche grew substantially.
- Improved User Experience: Well-optimized content, relevant internal links, and engaging topics helped to keep visitors on the website longer, improving overall user satisfaction.
This case study demonstrates how a focused blogging SEO strategy can significantly increase traffic, boost keyword rankings, and improve domain authority for a WPP business services agency.
