Backlinks remain one of the most powerful signals in Google’s ranking algorithm, and in 2025, that isn’t changing anytime soon. But not all backlinks are created equal. Understanding the different types of backlinks and how to earn them can make the difference between ranking on page two or claiming the top spot.
In this blog, we’ll break down the top 9 types of backlinks that will boost your SEO in 2025. Whether you’re a beginner or seasoned marketer, these insights will help you build a smarter, more strategic backlink profile.
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Data-Driven Content Links
What It Is
Data Driven Content Links is the first and main type of backlinks. These are backlinks earned when other websites reference original research, surveys, or statistics you’ve published.
Why It Works
Content backed by data builds trust. Other bloggers, journalists, and marketers love to cite fresh stats to support their content—leading to natural, high-authority backlinks.
Real-World Example
If your agency runs an annual SEO trends report, and it gets cited by HubSpot or Search Engine Journal, that’s a high-quality data-driven backlink.
SEO Benefits
- Naturally attracts backlinks
- Builds domain authority
- Drives referral traffic from credible sources
Pro Tips to Get Them
- Conduct original research or surveys
- Publish industry reports, infographics, or whitepapers
- Promote the data through outreach to journalists and bloggers
Podcast & Video Features
What It Is
These are backlinks earned when you’re featured as a guest on a podcast or video channel, often in the show notes or description.
Why It Works
Podcasts and video interviews provide exposure and credibility, and they usually include backlinks to your site, LinkedIn, or resources you mention.
Real-World Example
Getting interviewed on a YouTube channel about digital marketing trends and receiving a backlink in the video description.
SEO Benefits
- High-authority contextual links
- Boosts E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
- Diversifies your backlink sources
Pro Tips to Get Them
- Reach out to relevant podcasts or YouTubers
- Offer to speak on niche or emerging topics
- Include your website or landing page in your media kit
Resource Page Links
What It Is
These are links from pages curated specifically to list helpful tools, guides, or articles on a particular topic.
Why It Works
Site owners want to provide value to their readers. If your content genuinely helps, they’re likely to add it to their resource list.
Real-World Example
A university’s writing center linking to your detailed content strategy guide in their online resources.
SEO Benefits
- Highly relevant links
- Stable and long-lasting
- Often from high-authority domains (e.g., .edu, .org)
Pro Tips to Get Them
- Search for pages with queries like “best resources for [topic]”
- Reach out with a friendly, value-focused email
- Make sure your content truly deserves the link
Digital PR Features
What It Is
These are editorial backlinks earned through PR campaigns that land you in online publications, blogs, or news outlets.
Why It Works
It combines the authority of traditional PR with SEO value—editorial links from high-DA websites carry strong ranking power.
Real-World Example
Your brand gets featured in a Forbes article about innovative startups, including a backlink to your homepage.
SEO Benefits
- Powerful authority signals
- Boosts brand visibility and trust
- Can generate significant referral traffic
Pro Tips to Get Them
- Use HARO (Help a Reporter Out) or similar platforms
- Pitch timely, newsworthy stories
- Build relationships with journalists and contributors
Community Contributions
What It Is
These are links you earn by contributing valuable content, insights, or answers within online communities, forums, and Q&A platforms.
Why It Works
Active participation can lead to natural links and help establish thought leadership—if you’re not spammy.
Real-World Example
Answering SEO questions on Reddit or Quora and linking to your detailed blog post as a reference.
SEO Benefits
- Contextually relevant links
- Builds authority and niche visibility
- Great for long-tail keyword exposure
Pro Tips to Get Them
- Be genuinely helpful and avoid self-promotion
- Choose platforms your audience already uses
- Link sparingly and only when it adds value
Partnership Links
What It Is
These backlinks come from business partners, vendors, or affiliates who link to your website from theirs.
Why It Works
They’re usually placed in trusted contexts—partner directories, testimonials, or case studies.
Real-World Example
A SaaS partner listing your agency as a certified provider and linking to your service page.
SEO Benefits
- High trust signals
- Niche-relevant traffic
- Easy to scale with existing relationships
Pro Tips to Get Them
- Offer testimonials or case studies for partners
- Ask to be listed on partner or vendor directories
- Set up a reciprocal value exchange (but avoid link schemes)
Tool/Resource Links
What It Is
These are backlinks gained when someone includes your tool, app, calculator, or downloadable resource in their content.
Why It Works
Free tools or templates offer immediate value and are frequently shared and referenced.
Real-World Example
A blogger links to your keyword research tool in a post about beginner SEO tips.
SEO Benefits
- Strong contextual relevance
- Can drive evergreen referral traffic
- Often placed in high-traffic listicles or tutorials
Pro Tips to Get Them
- Create tools that solve real problems
- Promote them in niche communities and blogs
- Submit them to directories or review platforms
Event & Speaking Links
What It Is
These backlinks come from conferences, webinars, workshops, or event listings where you are a host, sponsor, or speaker.
Why It Works
Event pages often link to speaker bios or sponsor websites, and these domains tend to have strong authority.
Real-World Example
Speaking at an SEO summit and getting a backlink from the event’s website to your LinkedIn or landing page.
SEO Benefits
- High-authority backlinks
- Boosts brand credibility
- Often dofollow and permanent
Pro Tips to Get Them
- Apply to speak at niche conferences or virtual summits
- Host your own webinars and list them on event platforms
- Include your website in your bio and speaker materials
Expert Roundups
What It Is
These are backlinks you earn when you’re featured as one of several experts in a roundup blog post or article.
Why It Works
Roundups are link magnets. Site owners want to feature credible opinions, and they often link to contributors’ websites.
Real-World Example
Contributing a quote to a blog titled “15 Experts Share Their Top SEO Predictions for 2025,” with a backlink to your site.
SEO Benefits
- Highly contextual links
- Builds authority and trust
- Can lead to future collaboration or features
Pro Tips to Get Them
- Follow bloggers who regularly publish roundups
- Use platforms like Terkel or SourceBottle
- Share your contributions widely to increase visibility
Conclusion
Backlinks aren’t just about quantity—they’re about quality, context, and strategy. The types of backlinks that truly move the needle in 2025 are those that build trust, authority, and relevance.
By focusing on the nine types of backlinks above, you’ll not only improve your rankings but also establish a stronger digital footprint that lasts.
Ready to grow your site’s authority? Start building smarter backlinks today!
