Client Overview
Our client, a WooCommerce skincare brand located in Sydney, Australia, faced difficulties with low visibility and minimal organic traffic. Despite offering high-quality organic skincare products, they struggled to compete in a crowded skincare market. With a $1,500 SEO budget per month, they aimed to improve their online presence, rank better for relevant keywords, and increase sales.
Challenges
- Low Organic Traffic: The brand had minimal organic traffic and was not ranking well for competitive skincare keywords.
- Weak Backlink Profile: Their website lacked authoritative and high-quality backlinks that would help improve search engine rankings.
- Market Competition: The skincare industry is highly competitive, with many established players already dominating search results.
The challenge was clear: how to make this emerging skincare brand stand out in a crowded market, gain better visibility, and drive more qualified traffic to the website.
SEO strategy for skin care
- Backlink Building:
We focused on acquiring high-quality backlinks from authoritative skincare blogs, influencers, and relevant industry directories. These backlinks helped to improve the website’s domain authority and supported its rankings in search engines. - Content Optimization:
To improve keyword targeting, we optimized existing product pages by incorporating relevant skincare keywords. We also developed fresh, SEO-optimized blog content centered around popular skincare topics and questions potential customers were searching for. - Technical SEO Improvements:
A thorough audit of the website revealed key technical issues, such as slow loading times and broken links. We resolved these issues, improving the site speed, which enhanced the user experience and helped improve rankings in search results.
Results (3 Months)
- Organic Traffic Growth:
Organic traffic to the website increased by 75% within three months. This meant more visitors were finding the brand through search engines, driving higher engagement and conversions. - Search Impressions:
Search impressions surged by 120%, indicating that the brand was now appearing in more search results for targeted keywords, resulting in increased visibility and greater reach. - Keyword Rankings:
The brand achieved top 5 positions for more than 15 competitive skincare-related keywords, including high-value terms like “organic skincare products,” “best natural moisturizers,” and “anti-aging serums.” - Revenue Increase:
Overall, sales increased by 40%, with higher traffic leading to more conversions, repeat customers, and an overall improvement in brand awareness.
Impact
The impact of our SEO efforts was significant. By improving the client’s organic traffic by 75% and increasing their search impressions by 120%, the skincare brand gained visibility in highly competitive spaces. Securing top rankings for targeted keywords helped the brand attract high-intent customers, leading to more conversions and increased revenue by 40%.
This not only boosted their eCommerce sales but also positioned the brand to compete with industry leaders. The combination of better search visibility and improved website performance gave them a competitive edge in a crowded market.
Exceptional Growth Achieved
In just three months, our client saw a 75% increase in organic traffic and 40% growth in revenue with a $1,500/month investment. These results helped improve keyword rankings, drive more conversions, and boost visibility in a competitive skincare market.
Ready to elevate your skincare brand? Contact us today to achieve remarkable growth and enhanced online presence!
