Client Overview
Our client, a regional streaming services provider, offers on-demand movies, TV shows, and live local events catering to a specific demographic in Sydney, Australia. Despite a loyal subscriber base, the platform struggled to grow in its local market and improve its visibility for geo-targeted search terms such as “streaming services Sydney” and “local live streaming Australia.”
The client sought a tailored Local SEO strategy to dominate their niche and increase conversions from local audiences.
Challenges
The client faced several obstacles:
- Low Local Search Visibility: The platform did not rank for relevant local keywords, limiting its discoverability among Sydney residents.
- Unoptimized Google My Business (GMB) Profile: The GMB listing lacked accurate categories, descriptions, and regular updates, resulting in low engagement.
- Weak Location-Specific Content: The website lacked geo-targeted landing pages optimized for Sydney-specific searches.
- Limited Local Backlinks: The client had few backlinks from regional websites and directories, impacting local authority.
- Low Mobile Performance: Site speed and responsiveness on mobile devices were subpar, leading to a poor user experience for local users.
Strategy
We designed a Local SEO strategy that addressed these challenges comprehensively.
1. Google My Business Optimization
Claimed and optimized the client’s GMB profile with:
- Accurate business information (name, address, phone number).
- Sydney-specific keywords in the description, e.g., “On-demand streaming in Sydney.”
- Regular posts featuring local events and new content releases.
- High-quality photos and customer reviews to enhance credibility.
2. Geo-Targeted Keyword Research
- Identified high-traffic local keywords like “streaming services Sydney,” “local live events online,” and “Sydney movie streaming.”
- Developed a keyword mapping plan to align keywords with landing pages and blog content.
3. Content Localization
Created geo-specific landing pages for Sydney, optimized with:
- Local keywords in headings, meta descriptions, and URLs.
- Unique content highlighting services and partnerships in Sydney.
- Reviews and testimonials from Sydney-based users.
Published engaging blog posts, including:
- “Top 5 Sydney-Based Movies to Stream This Month.”
- “How to Watch Local Sydney Events Live Online.”
- “Why Streaming is the Future of Entertainment in Sydney.”
4. Local Backlink Building
- Partnered with local blogs, event organizers, and Sydney-based influencers to secure backlinks.
- Submitted the client to regional directories such as “Sydney Business Listings” and “Australian Local Streaming Platforms.”
5. Technical SEO and Mobile Optimization
- Improved mobile load speed from 4.5 seconds to 2.1 seconds.
- Optimized the website for mobile responsiveness, ensuring a seamless experience for local users.
- Added structured data for local business schema to enhance local SERP visibility.
Results
Within three months of implementing the Local SEO strategy, the client experienced significant improvements:
- Local Organic Traffic: Increased by 70%, with monthly visitors rising from 20,000 to 34,000.
- Keyword Rankings: Achieved top 3 rankings for keywords such as “streaming services Sydney” and “watch live Sydney events.”
- Google My Business Engagement:
- 120% increase in profile views.
- 85% more click-throughs to the website from GMB.
- Backlink Profile: Secured 40+ high-quality local backlinks, improving domain authority by 8 points (from 35 to 43).
- Mobile Conversions: Mobile users accounted for 60% of total subscriptions, up from 45%.
SEO Budget
The total investment for Local SEO services ranged from $1,500 to $3,000 per month, covering:
- GMB optimization and management.
- Content creation and localization.
- Regional backlink outreach and partnerships.
- Technical SEO fixes and mobile optimization.
- Performance tracking and reporting.
Impact
- Improved Local Visibility: The platform now dominates local streaming-related searches in Sydney.
- Higher Engagement: Increased traffic and optimized GMB boosted customer interactions by 50%.
- Subscriber Growth: Localized content and improved mobile experience led to a 25% increase in subscriptions.
- Regional Authority: The client is now recognized as the go-to streaming service in Sydney.
Conclusion
This case study demonstrates how a tailored Local SEO strategy can help streaming services target specific regions, improve local visibility, and drive measurable growth in traffic, engagement, and conversions.
Let me know if you’d like additional adjustments!
